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Various clients | 2019 – present 

SEO COPYWRITER, GRAPHIC DESIGN, CAMPAIGN CONTENT* 

GRAPHIC DESIGN:

Design and produce B2B E-books, social assets, web assets, printed materials, corporate communications with multiple brands
Ensure brand consistency; Organize dense text for hierarchy; Collaborate with corporate and internal stakeholders
Comfortable use of tools, including Adobe Creative Suite, Figma, Google Workspace, Canva, Squarespace, Elementor

COPY:

Write content for humans, strategic use of AI to assist
Local, on-page, and senior living-specific SEO, social, landing pages, digital ads, email, print
Integrate brand values without a sales pitch

PPC:

Create, manage Google Ads for 33 senior living communities with 20% CTR, sitelink, asset organization, keyword optimization 

SEO:

Audit site content site, on-page optimization, keyword research, design consultation, GA4, Tag Manager

MANAGEMENT:

Lead a remote team of writers, designers, programmers; campaign management (email, landing page, PPC, social, print) / familiar with Elementor, Wordpress, Constant Contact, Planable, Yext, Facebook Business Suite, Google Business Profile, GA4, Ads dashboard
 

Meyer & Associates Marketing Communications | 2001 – 2018 

CREATIVE DIRECTOR, STUDIO MANAGER, ART DIRECTOR 

  • Brand deputy for American Express Travel among cross-functional teams 

  • Design and lead studio team for annual 300+ page print directory, marketing collateral and integrated campaigns

  • Lead digital transformation of intranet, database, asset library and client portal

  • Collaborate with account teams on operations strategy, client communications  

  • Conceive, direct and manage asset library for 1,500+ luxury travel partners

     

FPG International Stock Photography (pre-Getty Images) | 1998–2000 

ART & PRODUCTION COORDINATOR 

  • Coordinate production of catalogs, photo assets and marketing campaigns 

  • Manage relationships with vendors, printers and international internal offices 

  • Proof high quality photography for color, content and consistency

Intralink Film Graphic Design | 1996-1998

hollywood gopher 

  • Assist Art Department in all things related to creating entertainment advertising key art concepts, including comping, photo research, photo shoots, retouching, creative director’s right hand and generally, paying my dues (in beautiful Beverly Hills working among directors, writers and studio execs)
     

baruch college, cuny 

BBA Candidate, marketing | est. 2028

columbia business school, executive education 
customer engagement, social media, planning & analytics

certificate, digital marketing | 2020

SCHOOL OF VISUAL ARTS GRADUATE 

BFA, Graphic Design | 2002

*Clients Include: Vascar Solutions / Industrious Content / Branding, Design, Social and outbound marketing for The Papermill / Original content and development for TordyArt and The Theatre Factory / SEO consultation, PPC management, copywriting for communities of Inspirit Senior Living.

+ American Express Platinum Card, Fine Hotels & Resorts, Seabourn Cruise Lines, Platinum Travel Service strategic partners