Marketing + Me + The World: Immense subject matter
It’s just communication
Everything you know about your life among people is because of an economy. Society is built on economies. Economies exist because of trade. Trading can only take place after communication between two parties. Communication being a shrug and a nod at a Turkish bazaar or a 100+ page contract to purchase real estate in New York, nothing happens without information given and received.
All over the world, businesses communicate and then, marketing happens. Marketing takes the form on any communication with the intention of educating the potential patron of the goods and services being offered. Marketing is everything. Being a language of visuals and usually few words, the global expression of marketing is as diverse as people themselves. Eye contact from a street vendor in Libya to an LED billboard the size of your living room shining in Times Square. These are all expressions of a business personality and oh the many personalities there are.
Come with me to observe marketing communications throughout the world. You might just find some new inspiration for your business. Or even how to sell an idea to an investor. Or get your significant other on board with your plans for the future. Ya never know, but the journey is fun.