Magazine Inserts: Beautiful interruption
Departures magazine is a luxury lifestyle publication distributed exclusively for Platinum and Centurion members. Highbrow editorial content interspersed with luxury retail advertising makes for an energetic and lustworthy environment. Like many magazines, this lively and at times chaotic rhythm loses the reader’s eye and unintentionally nothing stands out. Enter American Express Travel’s specialty travel insert. Almost monthly, I designed a 12- to 16-page insert which would feature various travel partners and sample offers. The insert was printed separately, on heavier paper stock and inserted at the bindery stage. This not only gave this content a tactile presence, but with the structured, consistent design, allowed for a restful moment in an otherwise loud room.