Tiffany Edwards: Resume/CV

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WORLD OBSERVER

Traveltiff | 2019

Traveling the world. Connecting locally, sharing globally. While honing my creative skills and meeting locals, I’m collecting ideas to share with US clients to promote their message in a unique way.

MARKETING & BUSINESS DEVELOPMENT

Various clients | 2019

  • Generate and nurture leads with digital and in-person networking

  • Create marketing campaigns, including Google Ads, LInkedIn, social media strategies

  • Conduct competitor analysis (SEM, site reviews, social media); optimize clients’ identities accordingly

  • Manage a distributed marketing team and collaborate with writers, designers, programmers

CREATIVE DIRECTOR

Meyer & Associates Marketing Communications | 2013 – 2018

  • Maintain brand integrity for premium travel programs by American Express Travel

  • Navigate marketing objectives among cross-functional teams

  • Lead digital transformation of internal database, asset library and partner portal

  • Initiate and manage company intranet; architect file organization

DESIGN STUDIO MANAGER

Meyer & Associates Marketing Communications | 2006 – 2013

  • Lead design and production team in integrated campaigns

  • Collaborate with account teams on project strategy, write design rationale for client

  • Conceive, direct, manage asset library for 1,500+ luxury travel partners

ART DIRECTOR

Meyer & Associates Marketing Communications | 2000 – 2006

  • Design online and print pieces from brief to release; implement structure with flexibility

  • Interpret brand guidelines and ensure consistent brand alignment

  • Ruthless editor of photography and retouching from sources of varying quality

ART & PRODUCTION COORDINATOR

FPG International Stock Photography, New York | 1998 – 2000

  • Coordinate production of catalogs, photo assets and marketing campaigns

  • Manage relationships with vendors, printers and international internal offices

  • Proof high quality photography for color, content and consistency

ART DEPARTMENT ASSISTANT

Intralink Film Graphic Design, Los Angeles | 1995 – 1998

  • Assist in photoshoots, pre- and post-production

  • Research stock and on-set photography for use in motion picture ad campaigns

  • Prepare physical mockups for presentations to studio executives

  • Learn visual conceptual advertising at award-winning keyart graphics agency

SCHOOL OF VISUAL ARTS GRADUATE

Bachelor of Fine Arts, Graphic Design | 2002