The sacred email slot: Centurion members
Like any professional email marketer, Amex reveres the conversation it has with its cardmembers. You never want to say more than you need to and on those brief moments when you do have their ear (or eye), you must speak relevance, interest and value.
I was lucky enough to create emails for several years of Centurion communications. This slot was predetermined a full year in advance and our content strategy was executed with precision and grace.