Luxury hotel directory

American Express Travel’s high profile showpiece of the Fine Hotels & Resorts program was an honor to build from a small 80-page shirtpocket pamphlet to a jewel in the crown with large ad revenue and global distribution.

  • Directed design of all elements into a process-friendly template including variable ad offerings, product communications, regional and city maps and other utilitarian info.

  • Produced 8 versions of this 300+ page global directory while internal team coordinated 1,500+ partner asset gathering and approvals via online partner portal.

  • Managed studio team of 4 talented women to swiftly execute this showpiece: InDesign automation software, print and digital assets, image curation, approvals and proofing with rolling schedules, releasing to printer.