Fine Hotels & Resorts print campaign
Working with print, the best process is to work with a confirmed number and kind of elements. As you can imagine, that’s not quite how business works. Offers are altered, relationships change and even weather is a factor in the travel business. When designing and producing any of our work, I prepared for roadblocks in schedules, process and content and never missed a deadline. Excellent communication with your team is key in this area.
This campaign highlighted summer travel featuring exclusive offers from hotels that are a part of the Boutique and Design Collections, as well as the Platinum-level travel benefits. We designed the piece with an unknown number of potential hotels listed, knowing the coordinating images were also contested and very, very specific, but pulled it off as well as defined newly built collections for this lifestyle market.