What is evergreen content?: Location, location, location

Evergreen content is any information that remains relevant and valuable to readers over time. Businesses should always be producing information that will outlast trends without a need to be updated and what better space to be working in than travel? Politics may change. Preferences will differ. Lifestyles will arc. High altitude perches overlooking vineyards or summer festivals in cobblestone plazas will not. Lucky for anyone to work at communicating the wonder of new places, these locations will never get old.

Frommer’s, Fodor’s, AFAR have eons worth of destination information as well as an empire of writers on the beat bringing the newest experiences to hungry readers. While they are the high traffic giants of travel media, the little guys (one of my faves are true.ink) can garner a dedicated travel audience who are looking for a more intimate, meaningful perspective. This is why traveltiff.com is here. Creating a vision of a destination that is both timeless and introspective. Travel therapy if you will.

Come along with me to learn about small cafe carts in Mexico City or a coffee shop higher than planes are circling. Corporate brands and legacy products have a strong voice in this loud, chatty, sometimes redundant travel market. There is a need to develop this poetic view on the world, whether around the corner or opposite hemisphere—and like the honest soul, this does not change.