Edible Info: Describe a city's dining experience in four words
Use this framework for communicating the essence of a city.
Introduce a new vocabulary. Show off your soul within each—make it poetry.
Can this be an ad campaign? Yes, of course it can. It is simply a device in which to give others a piece of your head. Writing postcards is a great exercise to tell a story of a city in limited, dramatic, informational bursts. A predecessor to Instagram.
Content pieces to feature from each city, to support your thought:
Phrases you hear. Did you hear that right? Get out your phrasebook.
Stories you’ve heard. Streetwise legends are usually too true to be believed.
Signs you see. Asia is big for typos.
Businesses who offer that thing that makes that city fit your word. Your entree to content writing for businesses.
EXample:
Mexico City — Handy // Saucy // Fresh // Cheap
Handy: Tell a story of the taco that cost pennies.
Saucy: The juices drip from your hands like the passion you see in the dance.
Fresh: Outdoor markets are a display of freshness—how can it be that it is always fresh every day? Still mindboggling the effort that goes into supplying a market.
Cheap: Cheap but practical are the plastic bags around the plates when eating outdoors. No sinks? No problem! Just unwrap the plate you just ate your lunch on and it’s as good as new.
Example:
South Tyrol — Elegant // Colorful // Unidentifiable // Unpacified
Elegant: It may be the countryside, but the tablecloths are pressed linen and the wine classes are tall and delicate.
Colorful: Great food is not to be taken lightly. There is still a flair of color no matter what you’re being served. If you order mint chocolate gelato at a roadside stand that exhibits every tightened expense, they will probably put forth the effort of adding a fresh mint leaf garnish. Because that’s what you do.
Unidentifiable: Germany? Italy? English-speaking? Nope, the Tyroleans are their own people with their own food culture.
Unpacified: The people will always strive for more. To improve, to expand, to perfect. This attitude shows in their preparation and dining experience. Chocolates on the saucer must accompany espresso, even at a roadside stand with plywood benches.